Promotion Solutions’ (“PS”) client (“Client”) is a CPG company that sells its’ products in a variety of retail channels throughout North America. Due to the competitive nature of its category, sales depend greatly on each retail employee’s product knowledge, as well as their preferred brand to recommend. Due to the fact that each retail channel has its’ own policy regarding contacting its’ employees, providing employee lists to manufacturers or allowing employees to earn incentives, PS Client was in need of a solutions to achieve their objective.
PS developed an online training and rewards solution, and launch strategy, which allowed PS Client to:
- Gather a retail employee database across channels.
- Communicate with retail employees on a per channel, all channels, and per province basis.
- Provide incentive to retail employees to complete the training.
- Maintain the flexibility to change and grow year over year.
- Utilize a robust administration and reporting system that provided insightful analytics and system control.
- Have everything in one intuitive, user friendly system.
PS met with its Client to discuss all of their frustration and develop a “wish list” for features. PS then analyzed all of the information and began work on a strategy, system wireframe, budget and work back schedule. After review and approval with PS Client, PS began programming and recording of the videos.
The launch strategy included PS Client negotiating with the retailers to allow for an employee registration reward. PS sold this concept based on the fact the retailers would benefit from a more educated retail staff, which would drive repeat business. The majority of retailers took part in the promotion 85%. PS designed, printed and distributed a “break room” poster that encouraged employees to register and advised of the bonus. In addition to the registration bonus, PS implemented a training completion incentive. In addition, employees who completed the program received a certificate of acknowledgment; which typically ended up being proudly displayed in stores.
Retailers that did not allow the incentives still saw the value in employee training. For these retailers PS implemented a “version 2” of the “break room” poster that promoted the benefits of the website and training, without advertising the rewards. To avoid promoting the rewards to these retail employees online, the rewards were available based on the locations that employees registered for; keeping all employees satisfied as they were not aware if they were missing out.
PS implemented a number of tactics within the website to ensure that the system could not be manipulated, and that activity tracking was robust and insightful for the purpose of increasing the knowledge for improvement opportunities in the systems future.
PS managed all aspects from strategy to design, website development, printing and distribution of promotional materials, sourcing and purchase of rewards, rewards fulfillment, production and creation of videos and quizzes.
PS has refreshed this site each year for the past four years in an efficient manner. PS provides insightful website and training analytics, making suggestions for growth opportunities each year. Registration in the system has increase year over year by 25% and the feedback